Exotic coffee from the Araku valley

Exotic coffee from the Araku valley

Exotic coffee from the Araku valley

Blessed with enchanting streams, lush green forests, beautiful waterfalls, sprawling coffee plantations, rich landscape and wonderful weather, Araku valley is popular for its famous coffee plantations. Home to colourful parrots, the Araku Valley is situated in the Eastern Ghats of northern Andhra Pradesh and southern Orissa. Located at an altitude of 911 m above sea level, the valley is mainly inhabited by tribals and boasts of manufacturing India’s first tribal growers’ organic coffee brand. Thousands of tribals in the area are engaged in coffee cultivation as farmhands or small farmers. The tribals use organic, green manures and adopt organic pest management practices.

The initiative to take the region’s coffee to global consumers started in 2008, with the establishment of Araku Originals, a social enterprise. Behind Araku Originals is a dedicated team of experts and 10,500 adivasi farmers from seven mandals of Araku, who have formed a cooperative society of certified organic coffee growers.

Coffee from Araku Valley is characterized by the medium body, medium to sharp acidity and intense aroma with spicy notes. The unique property of the Arabica coffee comes with different flavours of spices and other condiments grown in Araku valley. The main intercrops are pepper, mango, jackfruit and vegetables.

The coffee, recently found global recognition, when ‘Araku Coffee’ won the prestigious Gold Medal for the best coffee pod in the Prix Epicures OR 2018 Award in Paris, France. The Central government has recently accorded the prestigious ‘Geographical Indication’ (GI) tag to Araku Valley Coffee. Indian coffee is highly valued in the world market and sold as a premium product in Europe.

Zago captures the magic of the Araku valley coffee in its exclusive Caffe Latte.

 
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